Lindsay Gottlieb: The Rising Star Transforming USC Women’s Basketball

In a remarkable turnaround, Lindsay Gottlieb has emerged as a transformative figure in USC women’s basketball since her appointment as head coach in 2021. With a robust background as an assistant coach for the Cleveland Cavaliers, Gottlieb has brought a wealth of experience and a fresh perspective to the program. Under her leadership, the Trojans have not only rejuvenated their competitive spirit but have also achieved their best season in three decades, culminating in a second-ever Pac-12 Tournament title.

Gottlieb’s journey at USC has been marked by significant milestones. In just a few years, she has successfully attracted top talent, leveraging the university’s resources for Name, Image, Likeness (NIL) opportunities. This strategic move has allowed the program to compete at a higher level, significantly increasing its visibility and appeal to prospective recruits. As a result, USC has seen an influx of talent, including standout player JuJu Watkins, who has surpassed 1,000 career points and is hailed as a generational talent in women’s basketball.

Gottlieb’s coaching philosophy is heavily influenced by her experience in the NBA. She emphasizes a pro-style offense that encourages players to express their creativity on the court. This approach has not only made the Trojans one of the highest-scoring teams in the nation but has also fostered a supportive environment where players feel valued and understood. “Building strong relationships with my players is essential,” Gottlieb said in a recent interview. “I want them to know that their personal goals are just as important as our team goals.”

As USC transitions to the Big Ten Conference, Gottlieb has focused on recruiting and program growth. This shift presents both challenges and opportunities, and she has proactively addressed the increased media attention and expectations that come with it. By drawing insights from other successful programs, Gottlieb has positioned USC as a serious contender for the NCAA tournament, aiming for its first appearance since 2014.

In recognition of her exceptional performance, Gottlieb was selected for the Werner Ladder Naismith National Coach of the Year Watch List in 2025. This accolade reflects the confidence the university has in her vision and leadership, further solidified by her recent contract extension. “I am grateful for the support and trust placed in me by USC,” Gottlieb remarked. “Together, we are building something special.”

Gottlieb’s influence extends beyond the basketball court. She is actively involved in community initiatives, including a campaign to combat colon cancer, demonstrating her commitment to making a positive impact off the court. This dedication to player welfare is also evident in her efforts to facilitate internships and career development opportunities for her players outside of basketball.

The cultural renaissance within the USC women’s basketball program is palpable. Increased visibility and support from fans and alumni have reinvigorated the team’s spirit, largely due to Gottlieb’s influence. “We are not just building a basketball team; we are creating a family,” she emphasizes, highlighting the importance of team culture and player development.

Facing unique challenges throughout her coaching career, Gottlieb has adapted to the evolving landscape of women’s college basketball. Her ability to manage a diverse roster, balancing individual aspirations with team goals, has been instrumental in the team’s current ranking of No. 4 in the nation. “Every player brings something unique to the table, and it’s my job to help them shine,” she noted.

In conclusion, Lindsay Gottlieb is not just a rising star in the world of women’s basketball; she is a beacon of hope and inspiration for USC’s program. Her innovative coaching strategies, commitment to player development, and community engagement are setting the stage for a bright future. As the Trojans continue to build momentum, one thing is clear: under Gottlieb’s leadership, USC women’s basketball is poised for greatness.